Combinding Facebook with Twitter or is it a dead end??

I was asked to spend a minute on how to get the European Championship in Basketball for girls up to 18 mre popular. It’s taking place this summer in a small city south of Stockholm.

My first thought was to combind the two biggest social media apps there is FC and Twitter.. I had an idea that each girl should have their own blog, twitter account and that they all should unite in a FC group. There should also be a web site, naturally. The intention of the web should basically just be to promote visitors to opt in to FB and to the players that they want to follow. What you also could do is to aggregate Twitter into both the blogs and the web. 

The reason for my thoughts are simple. The girl have friends who wants to opt in and the friends have their friends who opts in. This way we get a viral effect when it comes to spreading the message and an effect of getting to know the players.Once you know something, you want to know more.

Is there any one out there that has any experience in marketing a sports event trough FB, twitter and WordPress?

Why not use open source to run podcasts so that you can see players long before the accutual event performing??